For the most part the media ignore the March for Life every year. The Family Research Council (FRC) points out, “Most networks have had a lot of practice perfecting their greatest magic trick: making hundreds of thousands of pro-lifers disappear!”
Rochester’s Democrat&Chronicle, in the USA TODAY section, had a color picture and a nice article about the March. However, they commented that there were “thousands” of marchers. That estimate is only off by a factor of a hundred. There were hundreds of thousands of marchers, in spite of a winter storm that grounded airplanes and halted tour buses.
FRC added, “‘NBC Nightly News’ fared slightly better than CNN and MSNBC (who ignored the March altogether) — but even its coverage, a whopping 22 seconds’ worth, and ABC’s (24 seconds) were barely a blip on the media’s screen. With the exception of Fox, most networks (the same ones who [spent] days covering the Occupy movement) didn’t think a few hundred thousand people on the National Mall were worth mentioning.”
The social media, Facebook, Twitter, and Pinterest, were heavily in use during the March by enthusiasts communicating with others and attempting to move the information to people outside the standard pro-life movement.